Business lookup: terms and privacy

The optional business finder uses Google Maps Platform to suggest public businesses and, after selection, retrieve their public listing details. The website-only audit remains available without this lookup.

Search text and the selected place ID are sent to Google to fulfil your search. Do not include personal or confidential information. We do not send your audit contact name or email in these lookup requests. We keep the selected place ID with your audit. Live listing and competitor data is not stored as a permanent audit snapshot or included in PDF exports. Optional competitor selections store only place IDs in your browser session. Short-lived lookup quota records use a daily hash of the connection IP, not the original IP or your search text.

By using the Google-powered finder you agree to the Google Maps Platform Terms of Service. Google handles information under its Privacy Policy, which is incorporated into the privacy information for this lookup. These Google terms are incorporated into the terms for this lookup.

Public listings can be inaccurate, ambiguous or unavailable. Selection does not verify ownership. Suggested competitors are candidates to review, not a complete or verified market ranking. Neither a missing listing nor skipped competitors reduces your website score.

For questions about TDA audit data, contact guru@thedigitalacademy.uk. Return to the audit.